Yitao Wang

Strategy & craft,
shipped.

I bridge research, strategy, and design to build products that grow revenue and keep customers coming back.

Selected work

Harvest Forecast

B2B SaaS Product strategy

I led the product strategy for Forecast's week and month scheduling—removing the biggest adoption blocker and helping drive a 42% churn reduction and NPS from −2 to +26.

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Harvest Forecast — monthly capacity view

Harvest Mobile

Mobile Design system

Modernized Harvest's mobile app—introducing a core tracking interaction with 50% daily adoption and lifting App Store ratings from 3.9 → 4.5.

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Harvest Mobile app screens

TED App

B2C Mobile Cross-cultural

International user research across 13 languages. The dual subtitles feature doubled time spent by TED's non-English speaking users.

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TED App dual subtitles feature
Kind words

She had tremendous impact on the company, turning around the growth trajectory of a key product.

BL

Brian LeVee

Former VP, Product · Harvest

Yitao is one of the most effective PMs I've worked with. She combines a strong design background with a deep focus on customer research, which makes her especially good at shaping product decisions that are both thoughtful and practical.

WS

Weyland Swart

Former Product Designer · Harvest

She was always one step ahead: spotting risks, calling out dependencies, and pushing us toward better decisions. If you want a PM who learns fast, collaborates deeply, sees around corners, and quietly raises the bar for everyone around her, you want Yitao.

MD

Miguel David

Former Engineering Manager · Harvest